What do you think about an eCommerce model that helps you make changes to it, update, and constantly stay in touch with the trends? While some commerce platforms are quite rigid and have little or no scope of flexibility, composable commerce is an exquisite option for businesses that aspire for higher levels of flexibility in their eCommerce stores. In this article, we will read about everything you must know about composable commerce if you intend to start an eCommerce store of your own.

What is Composable Commerce?

The type of commerce that allows the e-commerce teams to bring together the best commerce solutions for their niche is known as composable commerce. Here, the organizations tend to handpick the best strategies and solutions for their organization and create a comprehensive eCommerce solution of their own, rather than working according to a pre-established solution.

It is most widely known as the process of selecting the best-of-breed commerce elements and composing them into a custom application. It allows the companies to inculcate modern technologies and approaches such as Microservices, API, Cloud, Headless Commerce, Javascript, Markup, etc to make their business scalable and adaptable to the constantly changing market dynamics. With composable commerce, organizations can cater to their specific business needs.

Tenets of Composable Commerce

The basic tenets or principles that run the composable commerce are-

● Business centricity Composable commerce empowers businesses to alter their digital strategy and create unique experiences and new business models without relying heavily on IT.

● Modular architecture The infrastructure of composable commerce is top-class and supports agile delivery, enhanced experience for the customers, and faster time to market for the products and services.

● Open ecosystem It is an open, completely flexible, and scalable ecosystem where the best-of-breed solutions are assembled using third-party apps, accelerators, pre-composed solutions, and the best practices that are tried and tested.

● Flexible With the help of composable commerce, you can create a completely customized solution that matches your expectations. You can scale your business to adapt to changes in your environment.

Benefits of Composable Commerce

Composable commerce helps the organization take the customer experience to the next level. With this, they can create their commerce strategy with the best factors, allowing them a lot of flexibility. It helps them in searching and adopting new ways to innovate businesses. Some fantastic benefits of composable commerce are-

● Personalized customer experience Customers are more loyal to the brands that offer them personalized experiences. They remember their experience with the brands and the businesses, which makes them continue purchasing their products or services.

This is offered to the customers through a composable commerce strategy. There is a lot of flexibility in a composable commerce model; thus, the brands can invent personalized experiences for the customers, keeping them loyal and hooked to the business.

● Constant Updation The most efficient businesses tend to change with the altering needs and trends in the markets. A composable commerce model helps eCommerce businesses alter themselves to adjust to the changing needs and expectations of the customers. As a result, they can offer up-to-date features to their customers such as buying online, picking up in-store, curbside pickup, etc.

●Reduces CAC The customer acquisition costs are a hefty amount the businesses need to spend on acquiring each customer. This is due to the saturation of advertising channels and altering customer perceptions of advertising.

Therefore, companies now look for experience-led commerce, which helps them reduce the CAC by providing their customers with a fantastic overall digital experience.

● Avoids vendor lock-in As we have discussed above, composable commerce solutions come with a lot of flexibility options. While the monolithic software vendors do not allow the customers to migrate before the contract expires, you can swap components with composable commerce, with the high scalability it provides.

Composable Commerce VS Headless Commerce

Using headless commerce is generally the first step for most eCommerce businesses while moving towards a flexible architecture. However, composable commerce is a lot more than headless commerce- in terms of flexibility, scalability, and efficiency.

The frontend stack is separated from the backends stack in composable commerce, and the best technologies are chosen to build your eCommerce stack. This frees the enterprise from the limitations or constraints on the capabilities of an eCommerce platform. Also, the frontends developers are empowered to work independently of backend teams without requiring cross-functional coordination.

The flexibility of headless solutions is nothing compared to the flexibility offered by composable commerce. The functionalities within a headless architecture are limited by business logic if the central platform is a full-stack engine. Composable commerce, on the contrary, is an API-first solution in which the software communicates through APIs to create complex business solutions.

Top 5 Composable Commerce Platforms

Mentioned below is a list of some well-known composable commerce platforms that can assist you in building and deploying your eCommerce application.

1. Commerce Tools It is a platform built on MACH principles that helps you assemble the microservices you have in mind for your business. All the features and functions of commerce tools are available through extensible APIs. In addition, it has its integration marketplace with supported third-party vendors, which can be integrated into your store.

2. Elastic Path It is a famous digital commerce platform that supports and makes composable commerce easy and more accessible by helping you manage a multi-vendor solution.

Here, you can connect components to your composable commerce solutions with REST Level 3 hypermedia APIs. It also offers other abilities to the businesses, such as payment processing, real-time inventory assessments, omnichannel ordering, etc.

3. Spryker Spryker is designed for B2B and B2C eCommerce solutions and comes with more than 500 PCBs such as product management, CMS, tax management, price management, etc., which you can utilize to assemble your solution. It also offers help in re-platforming if you ever wish to migrate from a different platform.

4. Fabric It is an eCommerce platform that supports composable commerce. You can choose software to manage products, prices, promotions, and inventory, available on Fabric. This lets you build an attractive storefront with pre-built functionality.

5. VTEX It is a commerce cloud and an eCommerce platform, and by combining the two, the customers get a comprehensive eCommerce solution. It has capabilities such as CMS, secure payments, omnichannel service, etc.

Final Words

Composable commerce is still a rising concept for the market but is catching on quite rapidly. It allows companies to be more agile and enhances their functionality. Although it demands higher investments and upfront costs, it also offers a better Return on Investment in the long run.

With the most efficient composable commerce platform and the best techniques, you can set up a highly efficient eCommerce platform for your business to lure in revenue and sales along with loyal customers.