The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

December 12, 2019

Sales tax in the United States: Why is it so complicated?

In the United States, taxes are placed on the lease or sale of goods and services. To make matters complicated, there is no national sales tax. Instead, it is governed at the state level. This… Continue Reading

December 10, 2019

How much friction is too much in cancellation journeys?

When it comes to subscription services, one thing you never want a person to do is unsubscribe. However, you’re not going to be able to hold onto all of your customers forever. Determining how much… Continue Reading

December 5, 2019

(Subscribe to) read all about it

Subscriptions have become a vital part of the magazine and newspaper industry. Many larger brands today would not exist without this revenue option. Why have subscriptions become such a key focus for these sectors and… Continue Reading

December 3, 2019

Why do we subscribe?

Over the past seven years, there has been a boom in subscriptions. Part of the reason for this is that consumers want to subscribe now more than ever. Subscriptions aren’t a new concept. In some… Continue Reading

November 28, 2019

Why you need a subscriptions API today

For our parents, graduating from college, getting a job, and staying there for the next 30 or so years was the norm.Business trends are now showing that more and more people are opting to strike… Continue Reading

November 26, 2019

How to surprise and delight your subscription customers

Customers are constantly looking for businesses that can give them more. Essentially, they are searching for brands that are willing to go the extra mile and deliver an exceptional level of service. Businesses that achieve… Continue Reading

November 21, 2019

How customer segmentation can help drive your subscription business to success in 2020

If you have a service or selection of products that appeal to everyone, or to a diverse market of people, you have a significant advantage in that you have a much wider audience to reach… Continue Reading

November 19, 2019

Not all customers are created equal: How to provide differentiated service in your subscription business

When you’re building a business, it’s easy to be too hungry for customers. Yes, you need that revenue to survive and to grow, and there may be a time where you have to tolerate some… Continue Reading

November 14, 2019

How to handle customer feedback in your subscription business

There are few businesses who can maintain success in the long-term without ensuring that their customer base is satisfied, feels listened to, and has genuine engagement in the brand. However, if your business is part… Continue Reading

November 12, 2019

Disney+ and the subscriptionification of media

The hype around the launch of Disney+ might be unmatched, but the giant’s step into the new model signals not a new beginning, but a late arrival to the party. With the immortal mouse joining… Continue Reading