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The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

December 5, 2019

(Subscribe to) read all about it

Subscriptions have become a vital part of the magazine and newspaper industry. Many larger brands today would not exist without this revenue option. Why have subscriptions become such a key focus for these sectors and… Continue Reading

December 3, 2019

Why do we subscribe?

Over the past seven years, there has been a boom in subscriptions. Part of the reason for this is that consumers want to subscribe now more than ever. Subscriptions aren’t a new concept. In some… Continue Reading

November 28, 2019

Why you need a subscriptions API today

For our parents, graduating from college, getting a job, and staying there for the next 30 or so years was the norm.Business trends are now showing that more and more people are opting to strike… Continue Reading

November 26, 2019

How to surprise and delight your subscription customers

Customers are constantly looking for businesses that can give them more. Essentially, they are searching for brands that are willing to go the extra mile and deliver an exceptional level of service. Businesses that achieve… Continue Reading

November 21, 2019

How customer segmentation can help drive your subscription business to success in 2020

If you have a service or selection of products that appeal to everyone, or to a diverse market of people, you have a significant advantage in that you have a much wider audience to reach… Continue Reading

November 19, 2019

Not all customers are created equal: How to provide differentiated service in your subscription business

When you’re building a business, it’s easy to be too hungry for customers. Yes, you need that revenue to survive and to grow, and there may be a time where you have to tolerate some… Continue Reading

November 14, 2019

How to handle customer feedback in your subscription business

There are few businesses who can maintain success in the long-term without ensuring that their customer base is satisfied, feels listened to, and has genuine engagement in the brand. However, if your business is part… Continue Reading

November 12, 2019

Disney+ and the subscriptionification of media

The hype around the launch of Disney+ might be unmatched, but the giant’s step into the new model signals not a new beginning, but a late arrival to the party. With the immortal mouse joining… Continue Reading

November 7, 2019

Seven ideas for new subscription box businesses

From media streaming to mobile apps, the subscription economy is always growing, but let’s not forget where it came from. Subscription box businesses are all about sourcing products for your customer, packing them into decorative… Continue Reading

November 5, 2019

Five SaaS pricing strategies and how they could benefit your business

Still evolving as it is, the Software as a Service/SaaS model demands a lot of figuring out from those who choose to run a business with it. It’s a highly flexible model, and nowhere is… Continue Reading

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