The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

January 21, 2020

Why does customer lifetime value matter?

The lifetime value of a customer is inherently important for any business. By retaining customers over long periods of time, you can increase their lifetime value and, therefore, your business turnover. For businesses that operate… Continue Reading

January 16, 2020

Top five pricing strategies for subscription businesses

Choosing the right pricing strategy is critical for any business, but it’s particularly important when you’re operating a subscription-based organization. If you want to attract new customers and convert free users to paid subscribers, you’ll… Continue Reading

January 14, 2020

How to dispute a chargeback

The chargeback system allows buyers to reverse a transaction if the service or goods they’ve received isn’t up to scratch. If a product is damaged, faulty or doesn’t arrive, for example, a buyer may use… Continue Reading

January 9, 2020

Six ways to convert trial customers to paying users

If you’re successfully encouraging people to sign up for a trial of your subscription service, your marketing efforts are obviously paying off. Persuading trial users to become paying customers is where the profit lies, however. It’s… Continue Reading

January 7, 2020

Gaining customers for your subscription business through referrals

Statistics show that around 90% of web users now look at reviews before making a purchase. With the experiences and opinions of others becoming increasingly influential in the decision-making process, it has never been more… Continue Reading

December 31, 2019

Why does customer retention matter?

Customer retention is crucial for all businesses, but it plays a particularly important role for subscription companies. When customers subscribe to a service, the aim shifts from selling a single product that provides pleasure or… Continue Reading

December 26, 2019

Explained: What is pro-rating and how can you use it in your subscription business?

When it comes to a business that’s part of the subscription economy, there are a variety of ways to bill your subscribers. You can arrange it as a flat fee, a tiered/levelled fee, add up… Continue Reading

December 24, 2019

Eight years on: Learnings from Adobe Creative Cloud

Today, many of us are familiar with the term subscription economy, but just a few years ago, this business model was much less high-profile. One of the most significant events in the growth of the… Continue Reading

December 19, 2019

Top tips for effective SaaS landing pages

Creating leads and generating traffic are challenges often faced within SaaS business management. There are several marketing techniques that can be used to try and reach out to interested parties and encourage web users to… Continue Reading

December 17, 2019

How to make your subscription box go viral

There is no denying that subscription box services have become incredibly popular across a number of different industries today, and this is a trend that is only growing and growing. In the past few years,… Continue Reading