Customer growth calculator

Our free customer growth calculator spreadsheet helps you predict the future of your subscription business

  • Calculate your customer growth with our free Google Sheet and Excel Spreadsheet
  • See up to five years into the future and see how churn will impact your customer numbers
  • Experiment with different growth and churn scenarios to see how they'll change the progress towards your goals
  • Set a customer base goal and see how long it'll take to achieve it

Our top tips on ways to

Have a retention journey
When customers try to cancel, understand why they’re leaving and see what you can do to help retain their business. Maybe they just need help understanding your product, or are actually looking for a discount?
Understand who your customers are
Segment your customers by how valuable they are to your business so you can keep track of your highest value customers and ensure they are retained.
Don't lose track of payments
A good automatic dunning tool is a key part of your payments strategy – helping you to avoid losing customers to an expired credit card or a mistyped address.
Upsell your existing base
Create new products and plans that offer differentiated features – and use a tool to track which features customers can access so you can upsell customers, increasing revenue without going after new people.
Have great customer service
When something goes wrong, make sure you’re there to help. Integrate your subscription billing service with your customer service tools to help your agents provide the best possible support.
Re-engage around every corner
Take advantage of the emails you send customers to re-engage them around new features, the advantages of your product and how you can help. Remind them why the signed up in the first place.
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