Look beyond the numbers and make smarter decisions
To other subscription billing platforms, Janet and David are exactly the same. They’ve both been a customer for the same amount of time. They’ve both got the same lifetime revenue and MRR. But the numbers only tell half the story.
Janet always pays her bills on time and in full, and every time she does, Billsby increases her value score. David is a delinquent payer – his card often fails, causing reattempts, and sometimes he has to receive reminder emails and be chased to make a payment each month. These actions cause David’s value score to go down.
The more you know about your customer, the smarter your choices.