The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

January 21, 2020

Why does customer lifetime value matter?

The lifetime value of a customer is inherently important for any business. By retaining customers over long periods of time, you can increase their lifetime value and, therefore, your business turnover. For businesses that operate… Continue Reading

December 24, 2019

Eight years on: Learnings from Adobe Creative Cloud

Today, many of us are familiar with the term subscription economy, but just a few years ago, this business model was much less high-profile. One of the most significant events in the growth of the… Continue Reading

December 5, 2019

(Subscribe to) read all about it

Subscriptions have become a vital part of the magazine and newspaper industry. Many larger brands today would not exist without this revenue option. Why have subscriptions become such a key focus for these sectors and… Continue Reading

December 3, 2019

Why do we subscribe?

Over the past seven years, there has been a boom in subscriptions. Part of the reason for this is that consumers want to subscribe now more than ever. Subscriptions aren’t a new concept. In some… Continue Reading

November 21, 2019

How customer segmentation can help drive your subscription business to success in 2020

If you have a service or selection of products that appeal to everyone, or to a diverse market of people, you have a significant advantage in that you have a much wider audience to reach… Continue Reading

November 12, 2019

Disney+ and the subscriptionification of media

The hype around the launch of Disney+ might be unmatched, but the giant’s step into the new model signals not a new beginning, but a late arrival to the party. With the immortal mouse joining… Continue Reading

November 7, 2019

Seven ideas for new subscription box businesses

From media streaming to mobile apps, the subscription economy is always growing, but let’s not forget where it came from. Subscription box businesses are all about sourcing products for your customer, packing them into decorative… Continue Reading

October 24, 2019

Going global: Challenges to consider when expanding your subscription business overseas

As your subscription business continues to grow, you might consider expanding so that your services are available for customers throughout the world. Used to the market within your own country, the process can be incredibly… Continue Reading

September 24, 2019

Subscription billing for startups

Here at Billsby we are more than aware of the headaches that come with starting a business. Finding sources funding, customers, and talent should be your top priority. Concerning yourself with billing and invoices should… Continue Reading