The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

January 9, 2020

Six ways to convert trial customers to paying users

If you’re successfully encouraging people to sign up for a trial of your subscription service, your marketing efforts are obviously paying off. Persuading trial users to become paying customers is where the profit lies, however. It’s… Continue Reading

January 7, 2020

Gaining customers for your subscription business through referrals

Statistics show that around 90% of web users now look at reviews before making a purchase. With the experiences and opinions of others becoming increasingly influential in the decision-making process, it has never been more… Continue Reading

December 19, 2019

Top tips for effective SaaS landing pages

Creating leads and generating traffic are challenges often faced within SaaS business management. There are several marketing techniques that can be used to try and reach out to interested parties and encourage web users to… Continue Reading

December 17, 2019

How to make your subscription box go viral

There is no denying that subscription box services have become incredibly popular across a number of different industries today, and this is a trend that is only growing and growing. In the past few years,… Continue Reading

October 22, 2019

How you can use free trials to increase sales of your subscription services

Nowadays, everyone expects a free trial – no matter what product or service is being offered to them by a business. But when it comes to subscription services, this expectation is even more prevalent. As… Continue Reading

October 4, 2019

Discounting in your subscription business

As with any business your products and services can be marketed effectively through the use of discounts with a recurring-payment based business. Discounting can be used to attract new customers and boost sales. Here’s three… Continue Reading

September 10, 2019

Why your SaaS company should offer a free trial

The idea of offering your customers a free trial period is neither revolutionary nor unusual. As a business, you’ll be well accustomed to making use of free trials that other companies offer.For SaaS companies like… Continue Reading