The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

November 26, 2019

How to surprise and delight your subscription customers

Customers are constantly looking for businesses that can give them more. Essentially, they are searching for brands that are willing to go the extra mile and deliver an exceptional level of service. Businesses that achieve… Continue Reading

November 19, 2019

Not all customers are created equal: How to provide differentiated service in your subscription business

When you’re building a business, it’s easy to be too hungry for customers. Yes, you need that revenue to survive and to grow, and there may be a time where you have to tolerate some… Continue Reading

November 14, 2019

How to handle customer feedback in your subscription business

There are few businesses who can maintain success in the long-term without ensuring that their customer base is satisfied, feels listened to, and has genuine engagement in the brand. However, if your business is part… Continue Reading

October 29, 2019

Onboarding tips: How to onboard users to your SaaS product effectively

Onboarding is key within any SaaS business. A way of familiarizing a new customer with a product or service that you have to offer, it’s a vital step in which you need an effective strategy… Continue Reading

September 6, 2019

Collecting data from your subscription customers

Finding out more about your customers is a great way of establishing a happy customer base with low churn rates and fantastic targeted marketing campaigns. Knowing who your customers are, what they want and why… Continue Reading

September 3, 2019

Championing customer service in your subscription business

Customer service is one of the most important parts of your business. By championing your customer service you can bolster a loyal customer base. Building trust with great service means your customers are unlikely to… Continue Reading