The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

January 16, 2020

Top five pricing strategies for subscription businesses

Choosing the right pricing strategy is critical for any business, but it’s particularly important when you’re operating a subscription-based organization. If you want to attract new customers and convert free users to paid subscribers, you’ll… Continue Reading

January 9, 2020

Six ways to convert trial customers to paying users

If you’re successfully encouraging people to sign up for a trial of your subscription service, your marketing efforts are obviously paying off. Persuading trial users to become paying customers is where the profit lies, however. It’s… Continue Reading

December 26, 2019

Explained: What is pro-rating and how can you use it in your subscription business?

When it comes to a business that’s part of the subscription economy, there are a variety of ways to bill your subscribers. You can arrange it as a flat fee, a tiered/levelled fee, add up… Continue Reading

December 19, 2019

Top tips for effective SaaS landing pages

Creating leads and generating traffic are challenges often faced within SaaS business management. There are several marketing techniques that can be used to try and reach out to interested parties and encourage web users to… Continue Reading

December 12, 2019

Sales tax in the United States: Why is it so complicated?

In the United States, taxes are placed on the lease or sale of goods and services. To make matters complicated, there is no national sales tax. Instead, it is governed at the state level. This… Continue Reading

December 5, 2019

(Subscribe to) read all about it

Subscriptions have become a vital part of the magazine and newspaper industry. Many larger brands today would not exist without this revenue option. Why have subscriptions become such a key focus for these sectors and… Continue Reading

November 26, 2019

How to surprise and delight your subscription customers

Customers are constantly looking for businesses that can give them more. Essentially, they are searching for brands that are willing to go the extra mile and deliver an exceptional level of service. Businesses that achieve… Continue Reading

November 19, 2019

Not all customers are created equal: How to provide differentiated service in your subscription business

When you’re building a business, it’s easy to be too hungry for customers. Yes, you need that revenue to survive and to grow, and there may be a time where you have to tolerate some… Continue Reading

November 12, 2019

Disney+ and the subscriptionification of media

The hype around the launch of Disney+ might be unmatched, but the giant’s step into the new model signals not a new beginning, but a late arrival to the party. With the immortal mouse joining… Continue Reading

November 7, 2019

Seven ideas for new subscription box businesses

From media streaming to mobile apps, the subscription economy is always growing, but let’s not forget where it came from. Subscription box businesses are all about sourcing products for your customer, packing them into decorative… Continue Reading