The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

January 21, 2020

Why does customer lifetime value matter?

The lifetime value of a customer is inherently important for any business. By retaining customers over long periods of time, you can increase their lifetime value and, therefore, your business turnover. For businesses that operate… Continue Reading

January 14, 2020

How to dispute a chargeback

The chargeback system allows buyers to reverse a transaction if the service or goods they’ve received isn’t up to scratch. If a product is damaged, faulty or doesn’t arrive, for example, a buyer may use… Continue Reading

January 7, 2020

Gaining customers for your subscription business through referrals

Statistics show that around 90% of web users now look at reviews before making a purchase. With the experiences and opinions of others becoming increasingly influential in the decision-making process, it has never been more… Continue Reading

December 31, 2019

Why does customer retention matter?

Customer retention is crucial for all businesses, but it plays a particularly important role for subscription companies. When customers subscribe to a service, the aim shifts from selling a single product that provides pleasure or… Continue Reading

December 24, 2019

Eight years on: Learnings from Adobe Creative Cloud

Today, many of us are familiar with the term subscription economy, but just a few years ago, this business model was much less high-profile. One of the most significant events in the growth of the… Continue Reading

December 17, 2019

How to make your subscription box go viral

There is no denying that subscription box services have become incredibly popular across a number of different industries today, and this is a trend that is only growing and growing. In the past few years,… Continue Reading

December 10, 2019

How much friction is too much in cancellation journeys?

When it comes to subscription services, one thing you never want a person to do is unsubscribe. However, you’re not going to be able to hold onto all of your customers forever. Determining how much… Continue Reading

December 3, 2019

Why do we subscribe?

Over the past seven years, there has been a boom in subscriptions. Part of the reason for this is that consumers want to subscribe now more than ever. Subscriptions aren’t a new concept. In some… Continue Reading

November 28, 2019

Why you need a subscriptions API today

For our parents, graduating from college, getting a job, and staying there for the next 30 or so years was the norm.Business trends are now showing that more and more people are opting to strike… Continue Reading

November 21, 2019

How customer segmentation can help drive your subscription business to success in 2020

If you have a service or selection of products that appeal to everyone, or to a diverse market of people, you have a significant advantage in that you have a much wider audience to reach… Continue Reading