Five ways to effectively handle customer complaints

If there is one thing you can say for all subscription billing businesses of all kinds, it is they are always going to run into some kind of trouble or other when it comes to their customers. There will always be the possibility of customers having some kind of complaint, no matter how well you might feel you are running your business. That is something that it is good to be aware of, as it means that you can better prepare for what to do when it occurs. In this article, we’ll take a look at some of the best ways to effectively handle customer complaints of any kind.

Listen first

The first thing that you must do is to always listen to the customer as closely as possible. As long as you are doing that, you will find that you are going to be in a much better position to help them out in whatever way they might need, as you will know much more clearly what it is that the problem really is. Whether they don’t like something about your recurring payments or they have other app-related queries, you can be sure that listening to them will help – and it will show them that you really do care.


As well as listening, it’s important to make sure that you always empathize with them, so that they know that you are concerned about how things are turning out for them. This shows again that you care about the subscription service you are offering them and that you want it to be as good as possible. It will also help them to appreciate your point of view more, and generally improves the overall relationship between you.

Ask questions

It can be easy to think that you know exactly what is going on, but generally it’s better to act as though you don’t, and to ask them as many questions as you possibly can. The more questions you ask them, the more that it shows you are listening, and the more information you will be gathering with which you can hopefully handle their complaints more effectively. This really is an important part of the process that can’t be overlooked.

Offer a solution

Now is the time to offer a solution, and you had better make sure it’s one that they are going to approve of. As long as you do that, you will find that you are much more likely to be able to keep them happy, and you should offer them something as soon as you possibly can. That way, they will be happier with the service.


Then you can check with them whether that solution is viable, and if they agree you can go ahead. After that point, it is a case of following through and then checking after the fact to see whether you have done it right – ask them again, and they will be sure to tell you.

Follow these steps, and you should be able to effectively handle customer complaints easily.