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The Billsby Blog

Thoughts on Software-as-a-Service, the subscription economy and recurring billing - updated twice a week

October 31, 2019

Five ways to recover revenue more effectively

The subscription economy is booming. With a value of billions of dollars, it’s clear that it’s an ever-growing industry that’s here to stay. Popular with those of all ages, with the advancements of technology, it’s… Continue Reading

October 29, 2019

Onboarding tips: How to onboard users to your SaaS product effectively

Onboarding is key within any SaaS business. A way of familiarizing a new customer with a product or service that you have to offer, it’s a vital step in which you need an effective strategy… Continue Reading

October 24, 2019

Going global: Challenges to consider when expanding your subscription business overseas

As your subscription business continues to grow, you might consider expanding so that your services are available for customers throughout the world. Used to the market within your own country, the process can be incredibly… Continue Reading

October 22, 2019

How you can use free trials to increase sales of your subscription services

Nowadays, everyone expects a free trial – no matter what product or service is being offered to them by a business. But when it comes to subscription services, this expectation is even more prevalent. As… Continue Reading

October 17, 2019

Understanding Customer Retention Rate: The Ultimate Guide

Marketing defines customer retention as the process of engaging the customers you already have so that they continue to buy your company's products or services. Every time you get repeat business, that counts as customer retention.… Continue Reading

October 15, 2019

SaaS Pricing Models: 7 Essential Tips to Increase Your MRR

According to statistics, users around the world are predicted to spend $623.3 billion on software as a service (SaaS) by 2020. The SaaS market is heating up with workloads expected to increase from 206 million… Continue Reading

October 10, 2019

Involuntary churn in action: Merlin Membership

We’ve written a lot recently about churn and how it can impact your business. We’ve even written a free book about twenty ways to reduce churn and retain more customers. But recently, I involuntarily churned myself… Continue Reading

October 8, 2019

The hidden cost of chargebacks

Chargebacks are one of the most frustrating things that can happen in your subscription business. You’ve delivered a service, provided support, and worked to ensure your customers have a great experience. Plus, you’ve provided clear… Continue Reading

October 4, 2019

Discounting in your subscription business

As with any business your products and services can be marketed effectively through the use of discounts with a recurring-payment based business. Discounting can be used to attract new customers and boost sales. Here’s three… Continue Reading

October 1, 2019

Metrics in a subscription business

When operating your subscription business, metrics are used to propel improvements and help your business focus on what’s important.Monthly recurring revenueFirst and foremost it is important to look at your business’ Monthly Recurring Revenue (MRR).… Continue Reading

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